Founder-led sales broken?
Build the pipeline system before you hire the sales team.
Rocinante helps early-stage B2B founders fix unclear ICP, weak outbound, messy CRM stages, manual GTM workflows, and inconsistent pipeline through focused GTM sprints and fractional CRO leadership. Your first AE should inherit a system, not a guessing game.
Signs your GTM system is not ready for an AE.
Most early-stage pipeline problems are not closing problems. They are ICP, message, stage, or follow-up problems. If any of these sound familiar, your motion isn't ready to hand off.
Inconsistent meetings, generic messaging
You can't predict next month's pipeline because outbound is hit-or-miss.
Vague ICP, broad targeting
Every segment looks possible, so no segment actually converts.
CRM stages based on hope
Your forecast is fiction because stages reflect seller optimism, not buyer behavior.
Stalled deals, low reply rates
You're busy but the pipeline isn't moving — and you can't name why.
About to hire your first AE
You're about to drop a salary into a motion you can't yet explain.
Manual GTM work eating your week
Prospecting, follow-up, CRM updates, and research are buried in tabs and threads.
Pipeline Rescue Sprint
10 business days · starting at $1,500
An emergency-room fix for GTM. We rebuild ICP, messaging, outbound, CRM stages, and the AI workflow that drives them — in two weeks — so the founder can run the motion before scaling the team.
What gets rebuilt
- Rebuild ICP and target account criteria from buyer behavior, not guesswork
- Rewrite outbound messaging tied to a real, validated pain
- Install discovery, objection handling, and CRM stages based on what buyers actually do
- Ship the dashboard, sequences, and AI-assisted personalization workflow
- Hand off in one working session — you run it after
You walk away with
- Target account research
- ICP-fit scoring and segmentation
- Personalized outbound drafting
- CRM update and hygiene
- Follow-up reminder sequencing
- Pipeline reporting and deal-risk flags
Turn manual GTM work into repeatable AI-assisted workflows.
Practical AI workflows for prospect research, list segmentation, personalized outbound, CRM hygiene, follow-up, and reporting — so founders spend less time on admin and more time closing. Automation is leverage. It is not judgment. We build the workflow around your ICP and motion, not around generic templates.
Why Rocinante can solve this.
Rocinante is built around a single belief: a founder who has never personally carried a quota cannot hire, manage, or evaluate a sales team. We make the founder dangerous first, then build the machine and the team around them.
Founder-led sales, instrumented
We have built outbound motions across AI infrastructure, B2B commerce, logistics, devtools, and data infra. Same problem, different industries. Same solution.
Enterprise selling and RevOps
Discovery, objection handling, stage discipline, forecast hygiene, and CRM data models that survive a Series A diligence question.
AI workflows tied to pipeline
Not generic AI consulting. Every workflow is tied to pipeline, speed, or eliminated manual work — and is handed off so the founder can run it.
Scaling GTM teams
When the system is ready, we support founders through the first AE hire, the first VP of Sales, and the forecasting rhythm that comes with both.
Fractional CRO support when the system is ready to scale.
After the GTM foundation is clear, Rocinante helps founders turn the motion into a repeatable revenue engine through forecasting, hiring support, pipeline reviews, RevOps, sales coaching, and board-ready GTM strategy. This is the senior layer — not the cold front door.
- Forecasting and pipeline reviews founders can defend to a board
- Hiring support for the first AE and the first VP of Sales
- Sales coaching and weekly deal review with the founder
- RevOps discipline that survives the next funding round
Pressure-test your motion before you hire.
A short call. We'll diagnose where the leak is — ICP, message, stage, or follow-up — and tell you whether a sprint, an AI workflow, or fractional CRO is the right next step.