Start small. Scale up. Pay for what you need.
The Pipeline Rescue Sprint is the front door. Most founders start there, decide whether AI workflows or Fractional CRO is the right next step, and only commit to the full foundation project when the system is ready for it.
Pipeline Rescue Sprint
10 business days · Starting at $1,500
Emergency-room fix for GTM. ICP, outbound, CRM stages, and the AI workflow rebuilt in two weeks.
- ✓Written GTM teardown
- ✓ICP + sales playbook
- ✓CRM stages defined by buyer behavior
- ✓AI-assisted research workflow
AI GTM Workflow Build
7–14 days · $1.5K–$3K+
Practical AI workflows for prospect research, outbound drafting, CRM hygiene, follow-up, and reporting. Tied to pipeline, not novelty.
- ✓Founder-owned, no lock-in
- ✓Built around your existing stack
- ✓One workflow or a sequenced set
- ✓Handed off so you can run it
Larger engagements
Once the front-door work proves the motion, these are the deeper engagements founders extend into.
Foundation Project
8 weeks · $18K · ~15 hrs/week from Rocinante
The complete GTM foundation. We validate your ICP, build your playbook, set up RevOps, deploy AI agents, and coach you through the first outbound batches. You walk away with a system you can run yourself — or extend with us.
Best for
- ✓Founders who want to prove the motion works before investing ongoing
- ✓Teams with 6+ months of runway
- ✓Founders ready to learn sales themselves
What's included
- ✓ICP definition and micro-segment validation
- ✓Sales playbook + objection-handling library
- ✓RevOps setup (CRM, data model, reporting)
- ✓Email Sequence Agent + Lead Scoring Agent + CRM Hygiene Agent
- ✓Weekly founder coaching calls
- ✓4 weeks of guided execution
Not included
- ✗Ongoing execution after week 8
- ✗Retainer support
AI agents — what they are and what they do
Every tier that includes agents deploys from this stack. Tiers determine which agents run and how many.
Email Sequence Agent
Runs automated outbound email campaigns, A/B tests subject lines and CTAs, monitors deliverability and reply rates, escalates hot replies to you.
Lead Scoring Agent
Continuously scores and re-ranks leads based on ICP fit, engagement signals, and pipeline stage — so you always know who to call next.
LinkedIn Outreach Agent
Manages connection requests, message sequences, and InMail campaigns; syncs all activity back to CRM.
CRM Hygiene Agent
Keeps your CRM clean — updates contact records, tracks deal stage movements, flags stale opportunities, prevents data rot.
Calendar & Scheduling Agent
Handles meeting booking, confirmation emails, and reminders for qualified prospects; eliminates the back-and-forth.
Follow-up Automation Agent
Multi-touch follow-up sequences triggered by specific behaviors (email opens, link clicks, no-reply after X days) across email and LinkedIn.
Fractional CRO retainers
Ongoing leadership after the front-door work is done. Scoped to the hours and surface area the founder actually needs.
Tier 1: Optimization
$2K/month
3-month minimum
4 hrs/week from Rocinante
Best for
- ✓Founders who already have a playbook and want ongoing coaching
- ✓Teams running their own GTM who need strategic guidance
Included
- ✓Weekly GTM strategy calls (30–45 min)
- ✓Ongoing ICP and messaging refinement
- ✓Sales playbook optimization and updates
- ✓Monthly performance review and diagnostics
- ✓Async email support
Agents
None — you run the motion, we coach it
Support SLA
Async response within 24 business hours (Mon–Fri)
Not included
- ✗AI agent deployment
- ✗Active outbound execution
- ✗RevOps setup
- ✗Real-time support
Tier 2: Hybrid Light
$5K/month
3-month minimum
10 hrs/week from Rocinante
Best for
- ✓Founders who want structure and some hands-on help
- ✓Post-foundation clients who want to extend with limited execution support
Included
- ✓Everything in Tier 1 +
- ✓Bi-weekly execution calls (strategic + tactical review)
- ✓Limited hands-on outbound (1–2 targeted sequences/month)
- ✓RevOps light (CRM hygiene, basic reporting)
- ✓Monthly GTM metrics dashboard
Agents
Email Sequence Agent + Lead Scoring Agent
Support SLA
Async response within 8 business hours (Mon–Fri, 9am–6pm EST)
Not included
- ✗Full-time execution or daily involvement
- ✗LinkedIn outreach agent
- ✗Real-time support
Tier 3: Hybrid Full
$10K/month
3-month minimum
20 hrs/week from Rocinante
Best for
- ✓Founders who want Rocinante embedded in the GTM motion
- ✓Founders who want to move fast and compress the sales cycle
- ✓Teams preparing to hire their first AE with confidence
Included
- ✓Everything in Tier 2 +
- ✓Weekly execution calls (tactical + strategic)
- ✓Active hands-on outbound (3–5 sequences, monitoring, optimizing)
- ✓Full RevOps setup and optimization
- ✓Weekly reporting and forecast accuracy
- ✓Competitive A/B testing and iteration
- ✓Real-time pipeline visibility and coaching
Agents
Email Sequence Agent + LinkedIn Outreach Agent + Lead Scoring Agent + CRM Hygiene Agent
Support SLA
Real-time Mon–Fri 9am–6pm EST, guaranteed within 4 hours; async outside those hours
Not included
- ✗Daily standing meetings (weekly cadence only)
- ✗Calendar & Scheduling Agent (Tier 4 only)
- ✗Follow-up Automation Agent (Tier 4 only)
Tier 4: White-Glove Premium
$15K/month
3-month minimum
30 hrs/week from Rocinante
Best for
- ✓Founders raising Series A/B and need a diligence-ready GTM story now
- ✓Well-funded founders who want the fastest path to repeatable motion
- ✓Teams wanting Rocinante as a pseudo VP of Sales for a defined sprint
Included
- ✓Everything in Tier 3 +
- ✓Daily availability (async + sync)
- ✓Daily standup on pipeline and execution
- ✓Advanced AI agent optimization (multi-variant testing, persona-specific sequences)
- ✓Quarterly strategic reset and planning
- ✓Priority on implementation speed and results
- ✓Direct access for strategy + founder coaching
Agents
Full suite — all 6 agents deployed and optimized
Support SLA
Real-time Mon–Fri 9am–7pm EST within 2 hours; weekend async within 12 hours
Not included
- ✗Permanent on-staff VP of Sales (this is a defined sprint, 3–6 months)
- ✗Daily standing meetings on weekends
Compare all options
| Feature | Foundation | Tier 1 | Tier 2 | Tier 3 | Tier 4 |
|---|---|---|---|---|---|
| Duration | 8 weeks | 3+ months | 3+ months | 3+ months | 3+ months |
| Price | $18K | $2K/mo | $5K/mo | $10K/mo | $15K/mo |
| Rocinante hrs/week | 5 | 10 | 15 | 20 | 30 |
| Founder coaching | ✓ | ✓ | ✓ | ✓ | ✓ |
| ICP + playbook | ✓ | ✓ | ✓ | ✓ | ✓ |
| RevOps setup | ✓ | ✗ | ✓ | ✓ | ✓ |
| Weekly calls | ✓ | ✓ | Bi-weekly | ✓ | ✓ + daily |
| Agents deployed | TBD | TBD | TBD | TBD | TBD |
| Support SLA | Weekly call | 24hr async | 8hr async | 4hr real-time | 2hr real-time |
Common paths
I need to fix pipeline now
Pipeline Rescue Sprint ($1.5K–$5K) → run it yourself
I want the system + the workflow
Sprint ($1.5K–$5K) → AI GTM Workflow ($1.5K–$3K)
I want ongoing leadership after
Sprint → Fractional CRO retainer ($2K–$10K/mo, 3+ months)
I want the complete foundation upfront
Foundation Project ($18K, 8 weeks) → Fractional CRO retainer
I'm raising Series A soon
Tier 4 Fractional CRO ($15K × 3) = $45K over 3 months
My ICP is already validated
Skip the sprint — go straight to AI GTM Workflow or Fractional CRO
FAQ
Can I switch tiers mid-engagement?▾
Do I need the foundation first?▾
What if I want to extend beyond 3 months?▾
Can you do a custom package?▾
What's included in "active execution"?▾
How many hours per week does Rocinante put in?▾
What are the AI agents exactly?▾
Not sure which path is right?
A short call. We'll diagnose where the leak is — ICP, message, stage, follow-up, or leadership — and tell you whether a sprint, a workflow build, or Fractional CRO is the right next step.