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Rocinante

AI GTM Workflow Build

Turn manual GTM work into repeatable AI-assisted workflows.

Practical AI workflows for prospect research, list segmentation, personalized outbound, CRM hygiene, follow-up, and reporting — so founders spend less time on admin and more time closing. Tied to pipeline, not to novelty.

7–14 daysStarting at $1,500Founder-owned, no lock-in

Workflows we install.

Every workflow ties to pipeline, speed, or reduced manual work. Pick one, pick several. We scope to your motion.

Target account research

Continuous research on named accounts and their buying triggers — funding events, hiring signals, product launches, exec moves — surfaced into the CRM the morning they happen.

ICP-fit scoring and segmentation

Every inbound lead and outbound list is scored against the validated ICP. The founder sees who fits, who doesn't, and why — instead of guessing.

Personalized outbound drafting

AI drafts the opener from each prospect's public footprint and the validated pain hook. The founder approves or edits in seconds — not hours.

CRM update and hygiene

After every call, the AI updates contact records, stage movements, next-step fields, and flags stale deals. The CRM stops being a chore and starts telling the truth.

Follow-up reminder and sequencing

Triggered by buyer behavior — opens, link clicks, no-reply after N days — across email and LinkedIn. Nobody falls through the cracks because the founder got busy.

Pipeline reporting and deal-risk flags

Weekly view of the funnel, stage-by-stage conversion, and deals at risk — based on behavior, not seller optimism. The forecast becomes defensible.

How we think about AI GTM.

What separates the workflows that pay back from the demos that don't.

AI will not fix bad ICP.

It will just send the wrong message to the wrong people faster. Every workflow we build starts from a validated ICP and a tested pain hook.

Tied to pipeline, not novelty.

We don't build because it's "cool AI." We build because the workflow reduces manual time, increases pipeline, or makes the forecast more honest.

Owned by the founder.

You can run, modify, and pause every workflow we install. No black box. No vendor dependency. No mystery monthly fees.

Founder judgment, not automation judgment.

Automation is leverage. It is not judgment. The founder decides who's a fit and what to say — the workflow handles volume and admin.

Starting at $1,500

7–14 days per workflow. Multi-workflow installs roll into a retainer or Fractional CRO engagement.

Build My GTM Workflow →

FAQ

Do I need to have done the Pipeline Rescue Sprint first?
Not always. If your ICP and messaging are already validated, we can go straight to workflows. If they are not, building automation on top of unclear ICP is a fast way to scale the wrong outbound — we will recommend the sprint first.
What tools do you build on?
We build around whatever stack you already have — HubSpot, Salesforce, Apollo, Clay, Outreach, Instantly, Smartlead, your CRM data model. The workflow has to survive a tool swap, so we avoid lock-in.
How long does it take to install?
7–14 days for a focused workflow build. Longer engagements roll into a retainer or Fractional CRO.
What does it cost?
Starting at $1,500–$3,000 for a focused workflow build. Larger multi-workflow installs price higher.
Will this replace my SDR or AE?
No. It removes the manual research, drafting, CRM updates, and follow-up admin that buries the founder or burns the SDR out. The human still decides who to talk to and how to close.

Stop spending the founder's week on admin.

A short call to decide which workflow — or sequence of workflows — pays back fastest in your motion.